The WCG Online Shop is the EXCLUSIVE site to purchase Well Connected Gear. You won’t find our products in department stores, shopping malls or discount barns, though we certainly don’t rule that out as a far-flung future possibility. But for now, we strongly believe the Internet is the place to be. We enjoy the freedom of cyberspace; the delectable give-and-take that results when millions of people exchange information, opinions and knowledge. The Internet is democracy in action, and Well Connected Gear is Democracy In Fashion. Unlike the style segregationists who make distinctions between B-Boys, Punks, Preppies, Deadheads, East Side, West Side, etc., our jeans, sweatshirts, Tees, caps, beanies, visors and headbands are inspired by the whole of American culture. Well Connected isn’t just a clever name, it’s an all-things-considered philosophy. 

Well Connected Gear is the brainchild of designer and president Lucian Nehemiah. The son of an General Contractor and a loving homemaker, Lucian has lived in New Jersey, New York, Delaware, Illinois, Missouri, Wisconsin and California. But whether it’s New York City, Chicago, St. Louis or Los Angeles, Lucian has always absorbed the local flavor. His experiences have resulted in clothes that possess the living-large feel of hardcore apparel, the easygoing spirit of college style, the function of sportswear and the crisp, neat lines of preppie fashion.

”I want Well Connected Gear to stand for a lifestyle where everybody participates, ” Lucian says. “Of course, I also want my clothes to stand for style and quality, but I really believe all walks of life can wear and enjoy my gear. The hip hop community can relate to it, dancers can relate to it, skaters, models, corporate America and everyone across the color lines can relate to it. Basically, Well Connected Gear is based on diversity.

”The WCG saga begins in Newark, NJ where Lucian spent a great deal of his childhood. Having inherited his mother’s fine sense of fashion, Lucian grew up reading GQ and cultivating his own style. “I was never the kind of guy that had to have the bling-bling because everybody else had it,” Lucian says. “I’ve always enjoyed coordinating things, mixing and matching. I could always tell what separate accessories would look good together.”

Over the years, Lucian applied his talents to a variety of endeavors. He enjoyed stints as a rapper and a dancer, and worked in clothing retail. In 1996, he coordinated a fashion show in Madison, WI that became the talk of the town. Inspired by the experience, Lucian moved to St. Louis and officially established Well Connected Gear in 1997. Initially, Lucian designed and fabricated his own clothes, then recruited local tastemakers to wear the fashions. Before long, total strangers were inquiring where to buy Well Connected Gear. Lucian and his small crew of “human billboards” spread the Well Connected Gear gospel across the Midwest.

Now, with the launch of the Well Connected Gear Online Shop, fashion fiends worldwide can finally experience Lucian’s designing magic. We proudly cater to an elite group of trendsetters like yourself, and we take that responsibility very seriously. We plan to play a pivotal role in the evolution of your personal style by creating clothes that are well designed, well constructed, well coordinated … Well Connected!